Twitter Guidelines

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Don't simply re-tweet an article; put your own spin on it.

Connect the article to what McNair has worked on.

Not providing commentary can lead to confusion.

Use @handles and #hashtags!

Guidelines for Articles

  • Submit links to articles the #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
  • Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.
  • Trustworthy sources, although reputable blogs are OK

Guidelines for Tweeting

-Start with one tweet/article per day, but build stock to do 2x a day -Aim to post on weekends too -Shorten all links in tweet -Make sure picture appears in tweet -Tag anyone related to article -- author/subject/otherwise -Talk about the work of Baker Institute fellows (eg Russell Green) and tag them in tweets