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- Don't simply re-tweet an article; put your own spin on it.
- Connect the article to what McNair has worked on.
- Not providing commentary can lead to confusion.
- Use @handles and #hashtags!
- Tweets are 140 characters max!
Guidelines for Slack #twitter Channel
- Submit links to articles via #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
- Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.
- Draft a tweet in your slack message when you submit the article. Don't worry if the tweet is not perfect; they will be edited later. What matters is you succinctly describing the article and making an argument.
- Trustworthy sources, although reputable blogs are OK.
Guidelines for Drafting Tweets from Slack Channel
- If an article doesn't have a tweet, write one for it.
- Upload your tweet to Hootsuite, send it to the #twitter channel, or send it to Ramee & Anne.
- Once you write up a tweet for an article, react to the slack message with ":white_check_mark:"
- @handles and #hashtags generate traction, followers, and our twitter influence. However, overusing them may be annoying. Use them strategically.
- When you tweet an article, find the author's twitter handle and include it in your tweet.
- Clicking on the author name usually provides you with a bio that includes their twitter handle.
- If you can't find the author twitter handle, consider using the twitter handle of the news organization they work for.
- If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public.
- Ex.".@BakerInstitute is ranked #4 in university-based think tanks!"
Guidelines for Text with Tweet
- Start with one tweet/article per day, but build stock to do 2x a day
- Aim to post on weekends too
- Shorten all links in tweet
- Tweets are 140 characters max. Use every character to its full effectiveness.
- A short, succinct description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it
- Talk about the work of Baker Institute fellows (e.g. Russell Green) and tag them in tweets