P. Anderson and M. Tushman: Technological Discontinuities and Dominant Design: A Cyclical Model of Technological Change.

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Theory

The authors propose a cyclical model of technological change. In their model, A technological discontinuity occurs followed by an era of ferment which is characterized by design competition and substitution. Next, a dominant design emerges, and an era of incremental change follows. This era is characterized by elaboration of dominant design.

Hypothesis