Edit Article: Leung Sharkey (2009) - Out Of Sight Out Of Mind The Mere Labeling Effect Of Multi Category Membership In Markets

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*This page is referenced in [[Entrepreneurship_Research_Boot_Camp#Sociological_Approaches_to_Entrepreneurship | The NBER Entrepreneurship Research Boot Camp Page]] ==Reference(s)== *Leung, Ming D., and Amanda J. Sharkey (2009), "Out of sight, out of mind: The mere labeling effect of multi-category membership in markets" [http://www.edegan.com/pdfs/Leung%20Sharkey%20(2009)%20-%20Out%20Of%20Sight%20Out%20Of%20Mind%20The%20Mere%20Labeling%20Effect%20Of%20Multi%20Category%20Membership%20In%20Markets.pdf pdf] ==Abstract== Extant work shows that actors who span multiple social categories are devalued relative to their more specialized peers. Two reasons have been proffered: 1) category spanners are of lower-quality or, 2) category spanners are difficult to understand and therefore ignored. It has been challenging for extant work to disentangle these two. This paper tackles this issue by employing a natural experiment on a peer-to-peer lending website. Difference in difference analyses show that, regardless of underlying ability or quality, perceptions of category spanning can result in devaluation.

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