Difference between revisions of "Branding"
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==Palette== | ==Palette== | ||
| + | {| class="wikitable" style="vertical-align:bottom;" | ||
| + | |- style="font-weight:bold;" | ||
| + | ! Color Name | ||
| + | ! Dark Blue | ||
| + | ! Light Blue | ||
| + | ! Dark Grey | ||
| + | ! Light Grey | ||
| + | ! Gold | ||
| + | ! Orange | ||
| + | |- | ||
| + | | style="font-weight:bold;" | Color | ||
| + | | style="background-color:#00234F;" | | ||
| + | | style="background-color:#2E7BB1;" | | ||
| + | | style="background-color:#818283;" | | ||
| + | | style="background-color:#DDDEDF;" | | ||
| + | | style="background-color:#F0981A;" | | ||
| + | | style="background-color:#D04C0D;" | | ||
| + | |- | ||
| + | | style="font-weight:bold;" | Hex Code | ||
| + | | #00234F | ||
| + | | #2E7BB1 | ||
| + | | #818283 | ||
| + | | #DDDEDF | ||
| + | | #F0981A | ||
| + | | #D04C0D | ||
| + | |- | ||
| + | | style="font-weight:bold;" | RGB | ||
| + | | 0,35,79 | ||
| + | | 46,123,177 | ||
| + | | 129,130,131 | ||
| + | | 221,222,223 | ||
| + | | 240,152,26 | ||
| + | | 208,76,13 | ||
| + | |} | ||
Revision as of 12:22, 14 September 2020
Palette
| Color Name | Dark Blue | Light Blue | Dark Grey | Light Grey | Gold | Orange |
|---|---|---|---|---|---|---|
| Color | ||||||
| Hex Code | #00234F | #2E7BB1 | #818283 | #DDDEDF | #F0981A | #D04C0D |
| RGB | 0,35,79 | 46,123,177 | 129,130,131 | 221,222,223 | 240,152,26 | 208,76,13 |
Inspiration
The colors are inspired in part by my universities:
- UCL is orange and black: https://www.ucl.ac.uk/cam/brand/guidelines/colour
- UBC is blue and grey: https://brand.ubc.ca/guidelines/downloads/ubc-colour-and-fonts/
- U.C. Berkeley is blue and gold: https://brand.berkeley.edu/colors/
- Imperial College London is blue and grey: https://www.imperial.ac.uk/brand-style-guide/visual-identity/brand-colours/
- Rice University is blue and grey: https://brand.rice.edu/design-elements
- Georgetown University is blue and grey: https://www.georgetown.edu/color-guide/
| University | Dark Blue | Light Blue | Dark Grey | Light Grey | Gold | Orange |
|---|---|---|---|---|---|---|
| UCL | #EA7600 | |||||
| UBC | #002145 | #00A7E1 | ||||
| Berkeley | #003262 | #3B7EA1 | #888888 | #EEEEEE | #FDB515 | #C4820E |
| Imperial | #002147 | #003E74 | #9D9D9D | #EBEEEE | #EC7300 | #D24000 |
| Rice | #00205B | #ADC7DC | #7C7E7F | #E0E2E6 | #E9A139 | #C04829 |
| Georgetown | #041E42 | #003DA5 | #63666A | #BBBCBC | ||
| Average | #00234F | #2E7BB1 | #818283 | #DDDEDF | #F0981A | #D04C0D |
Note that UBC has hex codes and RBG codes that don't match. I used the hex codes. A spreadsheet doing the math is in E:\projects\WebDesign\Colors.xlsx
See also
The McNair Center Branding used a variant on the Baker Institute's colors, which had obvious issues.
