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Working with Wordpress (view source)
Revision as of 11:24, 30 September 2016
, 11:24, 30 September 2016no edit summary
Yoast SEO is a tool which analyses blog pages and attempts to identify areas for improvement, both in terms of how the text is structured and how it is presented in search engines. If you want a more in-depth description of Yoast SEO and some of its main features, you may visit their online webpage [https://yoast.com/use-content-analysis-yoast-seo/].
The Yoast SEO tool has two tabs: Content and SEO. The Content tab focuses on analysis of trends within your content to check for basic readablity components. The SEO tab allows you to adjust your settings for how search engines find your post. In both tabs, the tool uses a color-coding system to indicate your performance for difference aspects of its analysis. If it is red, you should probably fix it(unless it is something we have chosen to ignore or take lightly). If it is yellow, you should probably try to fix it, but it isn't a huge priority. If it is green, leave it be. However, not and way to go! Not all points need to be green; we will surviveas long as we are happy with our content!
To get to the Yoast SEO tool for any post in the McNair blog:
Although we don't need to satisfy all of the plugin's standards for readability, we do want to make sure that our posts are not so high-level or unreadable that people will not want to read our pieces.
*For critiques about reading Reading ease, the : The Flesch reading ease test is used to determine what kind of reading level is necessary to read your post. Although we do not need to reach he plugin's standards for reading ease, try to keep your reading score to about 3025-50. For reference, anything below 30 is meant for college graduates; 3025-50 is approximately high school or college reading level [https://yoast.com/flesch-reading-ease-score/].*For critiques about passive Passive voice: try to lower this to a reasonable number. The plugin specifies 10%; this is a good goal.*For critiques about sentence Sentence length, you : You should try to get your percentage of sentences with more than 20 words to approximately 30% or less. Click on the eye symbol next to the bullet point in the plugin to see which sentences are too long, and use this feature to find sentences which may be too complex or have too many points.*Paragraph length: We are looking for one main point per paragraph. Try to keep paragraphs short, but do not cut them to a point where they are no longer effective.*Subtitles: Anne has said that subtitles are a great idea for every blog post. Try to get at least 1 into every piece!
==SEO tab==
===Focus Keyword===
'''Note:''' We think that focus keyword may not be used by Google anymore, even though the plugin says otherwise. Google meta tags function similarly to the focus keyword, and we are allowed to have multiple. Because of this, you should just make your focus keyword something that will make the plugin happy and can be included in your meta description.
Your focus keyword is the word or phrase that you would put into a search engine to find this post. Picking a good focus keyword requires strategy in order to increase your chances of having your post ranked higher in search results. See link [https://yoast.com/focus-keyword/] for more on how to choose an appropriate focus keyword. Please also note that your focus keyword must also be in your meta description, so it should be a word or phrase that could be used in a sentence (ex. "Egan dog" for a post about Ed's dog would not be a good focus keyword because the phrase would be hard to use in a sentence in your meta description). We cannot specify more than one focus keyword per blog post, so be thoughtful in your choice.
