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==Reference(s)==
McDevitt, Ryan (2010), "A Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality.," mimeo, northwestern university [http://www.edegan.com/pdfs/McDevitt%20(2010)%20-%20A%20Business%20by%20Any%20Other%20Name%20Firm%20Name%20Choice%20as%20a%20Signal%20of%20Firm%20Quality.pdf pdf]

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