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==Key Reference(s)==
*Baye, M.R. and J. Morgan (2001), "Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets", American Economic Review, 91 (3), 454-474.
*Diamond, P. (1971), "A Model of Price Adjustment", Journal of Economic Theory, 3, 156-168.
*MacMinn, R.D. (1980), "Search and Market Equilibrium", Journal of Political Economy, 88 (2), 308-327.
*Reinganum, J.F. (1979), "A Simple Model of Equilibrium Price Dispersion", Journal of Political Economy, 87, 851-858.
*Rosenthal, R.W. (1980), "A Model in Which an Increase in the Number of Sellers Leads to a Higher Price", Econometrica, 48(6), 1575-1580.
*Rothschild, M. (1974), "Searching for the Lowest Price When the Distribution of Prices is Unknown", Journal of Political Economy, 82(4), 689-711
*Stigler, G. (1961), "The Economics of Information", Journal of Political Economy, 69 (3), 213-225.
*Varian, H.R. (1980), "A Model of Sales", American Economic Review, 70, 651-659.
==Introduction==
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