Gans Stern (2003) - The Product Market And The Market For Ideas Commercialization Strategies For Technology Entrepreneurs

From edegan.com
Revision as of 19:14, 29 September 2020 by Ed (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search
Article
Has bibtex key
Has article title The Product Market And The Market For Ideas Commercialization Strategies For Technology Entrepreneurs
Has author Gans Stern
Has year 2003
In journal
In volume
In number
Has pages
Has publisher
© edegan.com, 2016

Reference(s)

  • Gans, J.S., and S. Stern (2003), "The Product Market and the Market for Ideas: Commercialization Strategies for Technology Entrepreneurs", Research Policy, 32: 333-350 pdf

Abstract

This paper presents a synthetic framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We link strategy to the commercialization environment-the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers. The framework addresses why technology entrepreneurs in some environments undermine established firms, while others cooperate with incumbents and reinforce existing market power. Our analysis suggests that competitive interaction between start-up innovators and established firms depends on the presence or absence of a "market for ideas". By focusing on the operating requirements, efficiency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial firms.