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#Consider every adverb and adjective in your piece. Does removing them dramatically change the meaning of the sentence? If no, they are unnecessary and should be removed.
#It is better to show than to tell. Consider “XYZ Corp is a highly successful small business.” vs. “XYZ generated $1 million in sales in its first year of operation.”
#When drafting your piece, consider the "Hey...You...See...So" writing formula. Start the piece with a statement/assertion/fact that hooks the reader (Hey). Make it clear why the story affects the reader and why it's important (You). In the body of the piece lay out the story and present proof points. The conclusion of the piece should answer the question "so what's next?".
#Avoid passive voice and helping verbs whenever possible.
#Only one point per paragraph. Each paragraph’s topic sentence should make a single argument. Subsequent sentences contain supporting data. Do not worry if paragraphs are short.
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