Changes

*Don't simply re-tweet an article; put your own spin on it.*Connect the article to what McNair has worked on.**Not providing commentary can lead to confusion.*Use @handles and #hashtags!*Tweets are 140 characters max!

Use *Submit links to articles via #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.**Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.**Draft a tweet in your slack message when you submit the article. Don't worry if the tweet is not perfect; they will be edited later. What matters is you succinctly describing the article and making an argument. *Trustworthy sources, although reputable blogs are OK. ===Guidelines for Drafting Tweets from Slack Channel=== *If an article doesn't have a tweet, write one for it.**Upload your tweet to Hootsuite, send it to the #twitter channel, or send it to Ramee & Anne.**Once you write up a tweet for an article, react to the slack message with ":white_check_mark:" ==Guidelines for @handles and #hashtags== *@handles and #hashtagsgenerate traction, followers, and our twitter influence. However, overusing them may be annoying. Use them strategically.*When you tweet an article, find the author's twitter handle and include it in your tweet.**Clicking on the author name usually provides you with a bio that includes their twitter handle.**If you can't find the author twitter handle, consider using the twitter handle of the news organization they work for.*If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public.**Ex.".@BakerInstitute is ranked #4 in university-based think tanks!" ==Guidelines for Text with Tweet== *Start with one tweet/article per day, but build stock to do 2x a day*Aim to post on weekends too*Shorten all links in tweet**Tweets are 140 characters max. Use every character to its full effectiveness.*A short, succinct description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it*Talk about the work of Baker Institute fellows (e.g. Russell Green) and tag them in tweets [[category:McNair Admin]]