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Social Media Usage in Entrepreneurship (Blog Post) (view source)
Revision as of 17:36, 10 June 2016
, 17:36, 10 June 2016→Blog Post
==Blog Post==
Social media is an incredible tool. From the obviously marketable Pinterest, LinkedIn and Twitter to the seemingly frivolous Facebook, reddit and Instagram , social media's diversity of audiences is only rivaled by its efficiency in reaching them. While social media tends to permeate into every aspect of a person's life these days, [http://docsdrive.com/pdfs/medwelljournals/sscience/2016/639-644.pd research] from ''The Social Sciences'' seems to suggest that "not many" entrepreneurs of small to medium sized firms know about the benefits of social media in entrepreneurship. Thankfully, statistics from the ''Heartland Monitor'' [http://heartlandmonitor.com/ poll] conducted by Allstate and NationalJournal reveal some substantial benefits.
59% of social media users say that a company’s social media activities make the company appear “accessible and responsive," and 64% of social media users want to see companies use social media for customer service. Furthermore, the poll's statistics show that just being available on social media can be beneficial to sales. These benefits are further reinforced by [http://www.ijhssnet.com/journals/Vol_3_No_10_Special_Issue_May_2013/24.pdf research] on small to medium sized enterprises, or SME's, from the ''International Journal of Humanities and Social Science''. The study claims that social media tools offer greater market accessibility and customer relations which in turn have a significant impact on the growth of SMEs. The study further postulates that geographical barriers can be broken down by the use of social media and that social media allows businesses to communicate speedily and cheaply with customers.
