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Keeping in mind the seemingly well-established links between social media presence and small business performance, a potentially convincing set of strategies may emerge. Through subsidized educational programs, computer skills among entrepreneurs could increase and the initial investment and time costs of a social media presence could be reduced. A spreading of the empirical data linking social media use with business returns could also potentially be beneficial allowing entrepreneurs to envision a return on investment and feel more comfortable taking the first critical steps into the social media arena. In the "dog-eat-dog" world of small business today, it is critical to maintain the advantage, and a seemingly clear way to do that is through social media use.
 
Google Doc Link: https://docs.google.com/a/rice.edu/document/d/1GDZIxgwUAQI71asiVeSQx6ft1h7x8nTM04ACw9M9FJY/edit?usp=sharing
==References==
In line. See above.

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