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==Key Reference(s)==
Diamond (1971)
Reinganum (1979)
Rothschild (1973)
Stigler (1961)
==Introduction==
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===The Reiganum Reinganum (1979) Model===
Reiganum Reinganum (1979) showed that price dispersion could exist with sequential search as well as with optimizing consumers and optimizing firms.
Consider the following special case of our environment:
<center><math>v \left ( \frac{\epsilon}{1+\epsilon}\overline{m} \right ) > c\,</math></center>
Reiganum Reinganum (1979) shows that under these assumptions there is an equilibrium in which firms optimally set prices, consumers engage in optimal sequential search, and yet there is still price dispersion. We return to the Reiganum (1979) model after a discussion of sequential search.
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