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*But the <math>m_H\,</math> campaign is still more aggresive than it would have been
This leads to a signalling strategy by the Soft firms such that sending the Hard type message is increasing in <math>\gamma \,</math> and <math>p_S\,</math>, and decreasing in <math>\eta\,</math> and <math>\beta\,</math>. 
===Contesting the Campaign===
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