Difference between revisions of "Branding"

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==Palette==
 
==Palette==
  
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{| class="wikitable" style="vertical-align:bottom;"
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|- style="font-weight:bold;"
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! Color Name
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! Dark Blue
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! Light Blue
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! Dark Grey
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! Light Grey
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! Gold
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! Orange
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|-
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| style="font-weight:bold;" | Color
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| style="background-color:#00234F;" |
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| style="background-color:#2E7BB1;" |
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| style="background-color:#818283;" |
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| style="background-color:#DDDEDF;" |
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| style="background-color:#F0981A;" |
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| style="background-color:#D04C0D;" |
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|-
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| style="font-weight:bold;" | Hex Code
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| #00234F
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| #2E7BB1
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| #818283
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| #DDDEDF
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| #F0981A
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| #D04C0D
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|-
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| style="font-weight:bold;" | RGB
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| 0,35,79
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| 46,123,177
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| 129,130,131
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| 221,222,223
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| 240,152,26
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| 208,76,13
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|}
  
  

Revision as of 12:22, 14 September 2020

Palette

Color Name Dark Blue Light Blue Dark Grey Light Grey Gold Orange
Color
Hex Code #00234F #2E7BB1 #818283 #DDDEDF #F0981A #D04C0D
RGB 0,35,79 46,123,177 129,130,131 221,222,223 240,152,26 208,76,13


Inspiration

The colors are inspired in part by my universities:

University Dark Blue Light Blue Dark Grey Light Grey Gold Orange
UCL #EA7600
UBC #002145 #00A7E1
Berkeley #003262 #3B7EA1 #888888 #EEEEEE #FDB515 #C4820E
Imperial #002147 #003E74 #9D9D9D #EBEEEE #EC7300 #D24000
Rice #00205B #ADC7DC #7C7E7F #E0E2E6 #E9A139 #C04829
Georgetown #041E42 #003DA5 #63666A #BBBCBC
Average #00234F #2E7BB1 #818283 #DDDEDF #F0981A #D04C0D

Note that UBC has hex codes and RBG codes that don't match. I used the hex codes. A spreadsheet doing the math is in E:\projects\WebDesign\Colors.xlsx

See also

The McNair Center Branding used a variant on the Baker Institute's colors, which had obvious issues.